William Bernbach quote ✍️

Quote

It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.

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Poet’s word, with inverted comma, for the end of the day
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E
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E
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N
Hint 1 meaning
The old plural of Eye.
Hint 2 anagram
ENE
Hint 3 another clue
AND STILL ___
11 +1

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