Walter Isaacson quote ✍️

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Early on, Mike Markkula had taught Jobs to "impute" - to understand that people do judge a book by its cover - and therefore to make sure all the trappings and packaging of Apple signaled that there was a beautiful gem inside. Whether it's an iPod Mini, or a Mac Book Pro, Apple customers know the feeling of opening up the well-crafted box and finding the product nestled in an inviting fashion. "Steve and I spend a lot of time on the packaging," said Ive. "I love the process of unpacking something. You design a ritual of unpacking to make the product feel special. Packaging can be theater, it can create a story.
Walter Isaacson Steve Jobs design simplicity

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Poet’s word, with inverted comma, for the end of the day
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E
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Hint 1 meaning
The old plural of Eye.
Hint 2 anagram
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AND STILL ___
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