Jochen Zeitz quote — “We decided that sports, lifestyle and fashion were three elements that…”

Quote

We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

Jochen Zeitz together performance

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