David Brier quote ✍️

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If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
David Brier The Lucky Brand brand business innovation strategy success

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Poet’s word, with inverted comma, for the end of the day
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E
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E
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N
Hint 1 meaning
The old plural of Eye.
Hint 2 anagram
ENE
Hint 3 another clue
AND STILL ___
7 +1

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