David Brier quote ✍️

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Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.
David Brier The Lucky Brand brand business genius innovation strategy

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RAIN 709 clues
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INNOVATION 19 clues
Often perfumed powder
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Hint 1 meaning
A soft mineral of a soapy feel and a greenish, whitish, or grayish color, usually occurring in foliated masses. It is hydrous silicate of magnesia. Steatite, or soapstone, is a compact granular variety.
Hint 2 anagram
ALTC
Hint 3 another clue
BABY DOCTOR FOR SHORT
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