Crossword-Solution: ERGONOMIC 9 letters, 12 clues 🏆 scrabble score: 14

Something refused to come into focus in my thinking. Indistinctly, as though in a fog, shapes moved toward me and retreated just beyond cognition. But that getting a hold of things is the uncertainty. As the Tractatus says right at the beginning, “The world is everything that is the case.” It seemed as though the Mammy≈Divas® were just like Steve Jobs, trying to have reality bent to their own wills. Objectively, the iPhone was a muddle of mysticism and logic — breakable glass…

I saw the best minds of my generation destroyed by Facebook, starving hysterical naked, dragging themselves through photo slideshows at dawn looking for an angry fix, angelheaded hipsters burning for the ancient heavenly connections of their youth through the machinery of night, who clicking and poking and hollow-eyed and high sat up smoking in the supernatural brightness of tiny screens floating across the tops of cities contemplating likes, who bared their brains to the net…

Apple excels at taking existing concepts - computers, MP3 players, conceit - and carefully streamlining them into glistening ergonomic chunks of concentrated aspiration.